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Angela Cretu has helped Avon harness social media as part of its digital transition
Neither sale has been negotiated from a strong position but direct-selling retains its allure
Takeover by Brazil’s Natura would value US-listed group at more than $2bn
Beauty sector upheaval drives plan to reduce global workforce by a tenth
Direct sales group puts new emphasis on social media to promote cosmetics
Move comes after fresh pressure from activist investors
Activist investors want further change at the struggling US cosmetics group
The crisis at Provident Financial shows enduring value of the human touch
Cosmetics company’s shares have dropped more than 80% since 2012
Natura Cosméticos faces a big challenge
Private equity firm’s $605m injection fails to satisfy activist investor Barington Capital
Sometimes activists have a point
US private equity firm among those circling the world’s largest door-to-door cosmetic group
Spotlight on data from US, Asia and Europe in week ahead
Investors would be wise to apply the commonsense test to fishy share bids
Fake bid shines spotlight on mundane piece of market plumbing
‘$8.2bn bid’ from unknown private equity firm is only skin deep
US markets end month on lower note
Shares climb nearly 4 per cent on hopes of strong sales
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