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                Adidas AG

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                • Wednesday, 20 September, 2023
                  Kanye West did not mean antisemitic remarks, Adidas CEO claims

                  Bjørn Gulden tells podcast that it was ‘unfortunate’ that scandal over controversial rapper ended brand partnership

                  Adidas chief executive Bjørn Gulden
                • Thursday, 3 August, 2023
                  Adidas pledges to donate €110mn to charity from Yeezy sale

                  Second batch of remaining stock from group’s collaboration with Kanye West set to be sold this month

                  Yeezy shoes on display in a New Jersey store
                • Monday, 24 July, 2023
                  Adidas scores a hit with first batch of unsold Yeezy shoes

                  German group received more than €500mn of orders in online sale after severing ties with Kanye West

                  Yeezy shoes on display in a store
                • Wednesday, 5 July, 2023
                  Adidas’s only female executive board member quits as exodus grows

                  Amanda Rajkumar’s exit is latest in string of departures of senior women from German sportswear maker

                  Amanda Rajkumar
                • Thursday, 11 May, 2023
                  Adidas to sell Yeezy shoes and donate some of the proceeds

                  German sports brand seeks to mitigate damage from ill-fated Kanye West partnership

                  Yeezy shoes
                • Tuesday, 9 May, 2023
                  Adidas to face pressure from big investor over Kanye West findings

                  Group to be asked at annual meeting to disclose conclusions from probe into its handling of misconduct allegations

                  A sign advertising Yeezy shoes in a US store
                • Friday, 5 May, 2023
                  Lex
                  Adidas: declining market share in China reflects growing strength of local brands   Premium content

                  Consumer boycott against German group over its stance on Xinjiang has left big gap for Anta Sports and Li Ning

                  People walk past an Adidas store in Beijing
                • Friday, 5 May, 2023
                  Adidas shares jump as new chief says China business has turned the corner

                  Sales trends are improving in world’s second-largest economy, says Bjørn Gulden

                  An Adidas store in Beijing
                • Monday, 24 April, 2023
                  Adidas goes local as it fights to overcome crisis in China

                  New China boss appeals to Chinese consumers with patriotic clothing lines

                  Adrian Siu
                • Wednesday, 8 March, 2023
                  Lex
                  Adidas: Yeezy come, Yeezy go, Bjørn leader clears up the mess Premium content

                  New chief must deal with aftermath of Kanye West tie-up before he can focus on turnround efforts

                  Adidas chief Bjørn Gulden at the company’s annual news conference in Herzogenaurach, Germany. on Wednesday
                • Wednesday, 8 March, 2023
                  Adidas to pay ex-chief €15.9mn as it slashes dividend after Kanye West saga

                  Kasper Rørsted to receive severance payment despite German sportswear group warning annual losses may reach $700mn

                  Shrink-wrapped limited edition Adidas ‘Yeezy’ trainers in a shop in London
                • Friday, 10 February, 2023
                  Lex
                  Adidas: brand set to lose more ground as Yeezy losses widen Premium content

                  Puma and Nike will remain a more comfortable fit for investors

                  Yeezy trainers on display
                • Friday, 10 February, 2023
                  Adidas shares slide as fallout from Kanye West tie-up deepens

                  German group warns of possible hit of up to €700mn because of unsold Yeezy shoes

                  A sign advertises Yeezy shoes made by Adidas in a US store
                • Friday, 23 December, 2022
                  News in-depth
                  Fear, misfortune and Kanye West: how Adidas lost its lustre

                  German sportswear giant is reeling from a triple whammy of crises as it awaits its new chief

                  Montage of Kanye  West with
                • Wednesday, 30 November, 2022
                  Top Adidas executive rebuked in ‘final warning’ over comments on diversity

                  Chief sales officer Roland Auschel received a bigger bonus even after compliance investigation

                  Roland Auschel
                • Sunday, 27 November, 2022
                  Football
                  How cricket-crazy Pakistan became a major football factory

                  ‘It’s not our favourite sport, but it’s good business,’ say the country’s soccer entrepreneurs

                • Thursday, 24 November, 2022
                  Adidas to launch probe into claims about Kanye West playing pornography to staff

                  Decision comes after a top shareholder demanded clarity about alleged incidents

                  Kanye West pictured at a fashion show in Paris
                • Tuesday, 8 November, 2022
                  Bjørn Gulden confirmed as Adidas chief executive

                  World’s second-largest sportswear brand poaches rival boss from Puma

                  Bjørn Gulden
                • Friday, 4 November, 2022
                  Adidas in talks to poach Puma chief Bjørn Gulden

                  Gulden announced surprise departure from Puma on Friday

                  Bjørn Gulden
                • Tuesday, 1 November, 2022
                  Lex
                  Adidas/fantasy M&A: Yeezy would make buyout groups queasy Premium content

                  Only the boldest buyout fund would back a bid at present

                  Yeezy shoes made by Adidas are displayed in a shopfront window
                • Saturday, 29 October, 2022
                  Sport
                  Adidas ditches Ye, but not all its problems Premium content

                  F1 game-changer, the billionaire who’s avoiding football, women’s sport steals the show, and more.

                • Friday, 28 October, 2022
                  Alex Barker
                  Kanye: the tightrope of celebrity endorsements for brands

                  Big companies are damaged when their famous partner implodes, but they survive and move on

                • Wednesday, 26 October, 2022
                  Due Diligence
                  ‘The greatest innovation in the history of bankruptcy’ Premium content

                  Plus, how Adidas finally broke its ties with Kanye West after his anti-Semitic remarks; and the latest on a Hollywood merger gone somewhat wrong

                  Due Diligence logo
                • Tuesday, 25 October, 2022
                  Adidas ends tie-up with Kanye West after anti-Semitic remarks

                  German group warns net profits will be up to €250mn lower following decision

                  Eric Liedtke and Kanye West in 2016
                • Friday, 21 October, 2022
                  Adidas shares tumble after second profit warning in three months

                  German sportswear group hit by lower than expected sales

                  Adidas trainers in a store display
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