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    Adidas AG

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    • Friday, 6 May, 2022
      Adidas cuts guidance as China lockdowns bite

      Quarterly sales slide amid supply chain disruption, store closures and rising costs

    • Tuesday, 8 March, 2022
      Adidas replaces China chief as sales suffer after consumer boycott over Xinjiang

      Sportswear brand loses market share to local rivals after nationalist backlash

    • Monday, 8 November, 2021
      Adidas asks employees to share personal data in diversity push

      Sportswear maker’s move to track data follows staff protests over racial inequality

    • Thursday, 12 August, 2021
      Mergers & Acquisitions
      Adidas sells Reebok for up to €2.1bn to Authentic Brands

      Deal draws line under ill-fated acquisition of US brand by German sportswear group

    • Thursday, 5 August, 2021
      Pandemic supply chain problems could cost Adidas €500m in sales this year

      World’s largest sportswear maker increases full-year guidance despite production shortages

    • Monday, 26 July, 2021
      LexPersonal & Household Goods
      Nike/Adidas: no Yeezy way out of Vietnam Premium content
    • Tuesday, 23 March, 2021
      Adidas prepares to take on North Face in outdoor foray

      German sportswear group seeks to capitalise on rising popularity of hiking and skiing

    • Wednesday, 10 March, 2021
      Adidas aims to cut out retailers in renewed push for growth

      Sportswear maker vows to double shareholder payouts as it seeks to boost profits through direct sales

    • Monday, 14 December, 2020
      Adidas earmarks underperforming Reebok for potential sale

      German group assessing options for US brand acquired in $3.8bn deal to take on Nike

    • Tuesday, 10 November, 2020
      Adidas replaces €3bn government-backed emergency loan

      Move gives German sportswear group the option of resuming dividend payments

    • Sunday, 8 November, 2020
      Reebok International Ltd
      Private equity firms circle Reebok

      Permira and Triton consider move for US sports outfitter that would mark end of awkward relationship with parent Adidas

    • Thursday, 5 November, 2020
      HTSI
      The star in stripes: Grace Wales Bonner’s collaborative coup with Adidas

      The British-Jamaican designer’s new collection further fuels her mission to create a luxury brand that comes from a black cultural perspective 

    • Tuesday, 30 June, 2020
      Retail & Consumer industry
      Adidas human resources chief resigns amid racism uproar

      Karen Parkin’s comment at internal meeting prompted calls for inquiry into her conduct

    • Saturday, 13 June, 2020
      Scoreboard
      Scoreboard: Easy money in football dries up in restart Premium content

      This week in the business of sport: AS Roma’s €750m takeover collapses | Adidas’ struggles with anti-racism response in US | India’s cricket boom, and more.

    • Saturday, 13 June, 2020
      HTSI
      Adidas’ new superstar

      Meet Bernard Koomson, the 30-year-old sneakerhead who went from Adidas intern to shoe creator

    • Wednesday, 10 June, 2020
      How Adidas struggled to respond to antiracism protests

      Caught flat-footed, German sportswear group decided to retweet arch-rival Nike

    • Thursday, 4 June, 2020
      Retail sector
      Adidas sales in China bounce back quicker than expected

      Sporting goods maker reports return to growth as coronavirus restrictions lifted

    • Monday, 27 April, 2020
      Adidas says lockdown recovery will be ‘gradual rather than instant’

      Sportswear maker warns sales could drop as much as 40% in second quarter

    • Wednesday, 1 April, 2020
      Coronavirus pandemic
      Adidas backtracks on rent freeze after public outcry

      Sportswear maker apologises but warns it cannot bear virus lockdown for long   

    • Wednesday, 1 April, 2020
      Inside BusinessTobias Buck
      Adidas and the perils of doing business in a crisis

      Backlash at move to skip rent shows pandemic is magnifying reputational risk  

    • Sunday, 29 March, 2020
      Adidas under fire for holding back rent payments because of coronavirus

      German politicians lambast sportswear group for making use of emergency government measures

    • Wednesday, 11 March, 2020
      Adidas shares drop as it warns of €1bn coronavirus hit to sales

      Sportswear maker says first-quarter profit will suffer but customers will return

    • Wednesday, 19 February, 2020
      Personal & Household Goods
      Adidas and Puma warn of coronavirus sales drag

      German sportswear makers generate about a third of revenues in Asia

    • Tuesday, 22 October, 2019
      News in-depthMarkets14 min
      How sneaker fans are cashing in on the $2bn resale market for limited edition trainers

      Trainers from Nike Air Jordan and Adidas Yeezy are among those that can make a fortune for entrepreneurs that treat shoes like stocks

    • Friday, 18 October, 2019
      FT AlphavilleSales & Marketing
      Today, in fintech marketing

      For those who are fierce, fearless and, um, freedom. 

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