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    Adidas AG

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    • Friday, 23 December, 2022
      News in-depth
      Fear, misfortune and Kanye West: how Adidas lost its lustre

      German sportswear giant is reeling from a triple whammy of crises as it awaits its new chief

    • Wednesday, 30 November, 2022
      Top Adidas executive rebuked in ‘final warning’ over comments on diversity

      Chief sales officer Roland Auschel received a bigger bonus even after compliance investigation

    • Sunday, 27 November, 2022
      Football
      How cricket-crazy Pakistan became a major football factory

      ‘It’s not our favourite sport, but it’s good business,’ say the country’s soccer entrepreneurs

    • Thursday, 24 November, 2022
      Adidas to launch probe into claims about Kanye West playing pornography to staff

      Decision comes after a top shareholder demanded clarity about alleged incidents

    • Tuesday, 8 November, 2022
      Bjørn Gulden confirmed as Adidas chief executive

      World’s second-largest sportswear brand poaches rival boss from Puma

    • Friday, 4 November, 2022
      Adidas in talks to poach Puma chief Bjørn Gulden

      Gulden announced surprise departure from Puma on Friday

    • Tuesday, 1 November, 2022
      Lex
      Adidas/fantasy M&A: Yeezy would make buyout groups queasy Premium content

      Only the boldest buyout fund would back a bid at present

    • Saturday, 29 October, 2022
      Sport
      Adidas ditches Ye, but not all its problems Premium content

      F1 game-changer, the billionaire who’s avoiding football, women’s sport steals the show, and more.

    • Friday, 28 October, 2022
      Alex Barker
      Kanye: the tightrope of celebrity endorsements for brands

      Big companies are damaged when their famous partner implodes, but they survive and move on

    • Wednesday, 26 October, 2022
      Due Diligence
      ‘The greatest innovation in the history of bankruptcy’ Premium content

      Plus, how Adidas finally broke its ties with Kanye West after his anti-Semitic remarks; and the latest on a Hollywood merger gone somewhat wrong

    • Tuesday, 25 October, 2022
      Adidas ends tie-up with Kanye West after anti-Semitic remarks

      German group warns net profits will be up to €250mn lower following decision

    • Friday, 21 October, 2022
      Adidas shares tumble after second profit warning in three months

      German sportswear group hit by lower than expected sales

    • Thursday, 15 September, 2022
      Axel Springer SE
      Axel Springer boss was landlord to Adidas during campaign against sports brand

      Mathias Döpfner orchestrated stories against company for pausing rents without disclosing his interest

    • Tuesday, 23 August, 2022
      Lex
      Adidas/Rørsted: challenge from Chinese brands is an obstacle to getting back on track Premium content

      The German group’s chief insists that the overwhelming problem is China’s lockdowns

    • Monday, 22 August, 2022
      Adidas to change CEO early as it battles China slowdown

      German sportswear group will replace Kasper Rørsted in 2023, three years before his contract is up

    • Friday, 6 May, 2022
      Adidas cuts guidance as China lockdowns bite

      Quarterly sales slide amid supply chain disruption, store closures and rising costs

    • Tuesday, 8 March, 2022
      Adidas replaces China chief as sales suffer after consumer boycott over Xinjiang

      Sportswear brand loses market share to local rivals after nationalist backlash

    • Monday, 8 November, 2021
      Adidas asks employees to share personal data in diversity push

      Sportswear maker’s move to track data follows staff protests over racial inequality

    • Thursday, 12 August, 2021
      Mergers & Acquisitions
      Adidas sells Reebok for up to €2.1bn to Authentic Brands

      Deal draws line under ill-fated acquisition of US brand by German sportswear group

    • Thursday, 5 August, 2021
      Pandemic supply chain problems could cost Adidas €500m in sales this year

      World’s largest sportswear maker increases full-year guidance despite production shortages

    • Monday, 26 July, 2021
      LexPersonal & Household Goods
      Nike/Adidas: no Yeezy way out of Vietnam Premium content
    • Tuesday, 23 March, 2021
      Adidas prepares to take on North Face in outdoor foray

      German sportswear group seeks to capitalise on rising popularity of hiking and skiing

    • Wednesday, 10 March, 2021
      Adidas aims to cut out retailers in renewed push for growth

      Sportswear maker vows to double shareholder payouts as it seeks to boost profits through direct sales

    • Monday, 14 December, 2020
      Adidas earmarks underperforming Reebok for potential sale

      German group assessing options for US brand acquired in $3.8bn deal to take on Nike

    • Tuesday, 10 November, 2020
      Adidas replaces €3bn government-backed emergency loan

      Move gives German sportswear group the option of resuming dividend payments

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