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Search giant overhauls central part of new technology designed to replace tracking files over privacy concerns
Why NFTs may soon have to compete with cash flow-generating content hosted on more conventional platforms.
Advertising company says plan led by one of its own directors would ‘transfer value’ from shareholders
Axel Springer among the media groups demanding that Brussels intervene on search giant’s plan
Ad group draws line under scandal as it faces possible takeover offer from biggest shareholder
Government plans to give FCA oversight of most ads in growing regulatory pushback
The FCA will have to play a greater role in regulating digital currencies
Alphabet, Meta and Amazon have doubled their share of ad revenues in past 5 years, industry estimates
After overcoming ageist setbacks in their careers, two friends kickstarted training programmes with international ambitions
Draft legislation suggests tech groups should share what information they use to target citizens online
Capital’s government under rising pressure to set tighter rules for crypto promotions
Evidence from Second Life, an earlier virtual world, suggests that immersion can stimulate leadership skills
Forcing apps to ask for permission to track users for advertising purposes leads to big hit for social media platforms
World’s largest advertising group says many businesses ‘are confident’ as they emerge from pandemic
Clients trim their marketing budgets for products that may struggle to reach shelves
For brands that feature in a James Bond film, the return on investment can be impressive
World’s largest ad agency pays $19m to settle allegations of improper payments in four countries
Spending on billboards and travel hubs predicted to remain below pre-pandemic level until at least 2023
US consumer prices rose at a more moderate pace in a sign of easing inflationary pressures
Digital-only agency founded to disrupt the advertising establishment is at full steam
Company likens growth to that of Google and Facebook even as profit outlook disappoints
For the first time, university sports stars are allowed to earn sponsorship income on platforms such as TikTok and Instagram
Previous cuts at Kraft Heinz make sector wary of scaling back investment despite inflationary pressure
Watchdog provisionally finds competition concerns after probe into acquisition of image platform
Owner of agencies Ogilvy and GroupM says revenues have returned to pre-pandemic levels faster than expected
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